Handmade With Love

Naina Arunima is a Pret clothing brand for women. We design exclusive prints and textiles using traditional Handcraft techniques with a contemporary twist.

About NainaArunima

This Brand was established as a result of an experiment. While I was working in Jaipur I designed my first set of blocks. I happened to print these designs on unusual silk fabrics from Banaras, designed by my mother. Together we collaborated and created a small collection of Hand Block printed Banaras Sarees which won praise at trunk shows in Delhi and Mumbai. I have always had an association with Indian handicrafts and textiles, having watched my mother, run her textile business. I love the world of textures and colors. My prints infused with her vast knowledge and experience with Banaras textiles is the core of this brand.

We wanted to create a line of clothes which was simple but stand out. Designed for modern women still grounded to their roots, with an appreciation for beauty, sensitivity to detail, and for someone who values the handmade. We combine comfort, quality, finesse, and classic style to create a unique expression as unique as you!Each limited edition piece is handcrafted with authentic fabrics and materials keeping in mind fair trade practices. Each piece can be altered and customized for fit.

We add to your wardrobe the luxury of good aesthetic, Beauty and Comfort as a way of life

PRIYAE DARSHINI TALWAR (Founder)

Priyae Darshini Talwar started this venture as an export business of high end woven furnishings, fashion textiles, and accessories for many well-reputed designers and design houses like Jack Lenor Larsen, Zimmer and Rhode, Yokana, Target, Tini, Pollack, and many others since the 90s and worked closely with well-reputed weaver families like the Malai silk wala in Banaras. Her unusual sense of color, understated style, and innovation in combining craft techniques were much appreciated by the fashion and textile industry. She was one of the first few successful women entrepreneurs of her times and has received awards from the Indian Silk Export Promotion Council for her meritorious performance in 2000 and the Talented Ladies award for Entrepreneurship from Bharat Nirman in 2004. Her years of experience were the foundation of this brand, joined later on by her daughter NAINA ARUNIMA.

Naina Arunima Gupta(Co-Founder)

Naina studied at Rhode island Institute of Design and the Pearl Academy of Fashion. She has a passion for block-printing and has spent several years immersed in the traditional craft in Sanganer, while working with famous local companies and artisans. She is passionate about color, printing, local handicraft and design